People are head over heels on Maggi, including me. We love this ultimate snack to the core. There are a lot of reasons behind this endearment. It is an instant alternative to other junk foods, no cooking experience required, you can have it anytime of the day and undoubtedly, it is super awesome and yummilicious.
Maggi has been wrapping us in its warm blanket since our childhoods. Too many memories and uncountable emotions are connected to our sweetheart 'Maggi'.
If given an opportunity, some paramours would even get married to Maggi. Yes, that is how intense this never-ending love affair with Maggi is.
To cope with this problem, the Swiss Public Welfare Society asked Julius Maggi to create a protein rich food product that could be cooked in no time with vegetables and digested easily. That is when Maggi was introduced in the market, followed by legume based ready made soups in 1886.
Later in 1980's Nestle launched the '2 minute Maggi Noodles' in India. With the starting price as low as Rs 2.50 per 100 grams, Maggi became an instant success and every child's best friend.
But the most interesting thing to know is that India is the only country where Maggi packets carry a green dot, which means they are specifically created to serve vegetarians. This special formulation is not available in other countries unless imported from India.
From "Mummy bhookh lagi hai-bas 2 minute" to "Meri Maggi", Maggi has usually preferred the face of a common man for brand promotions and advertisements. Trying to be away from celebrity endorsements, there are still a few exceptions like Preity Zinta promoting Rs 5 Chotu Maggi and Madhuri Dixit promoting Maggi Oats Noodles. In 2012, with Amitabh Bachchan as the Brand Ambassador, he was seen all over the Television.
Soon there were multiple market withdrawals and investigations in India. Some of the biggest retailers like Big Bazaar, Easyday and Nilgiris imposed a ban on Maggi.
FIRs were lodged on the three Brand Ambassadors by Sudhir Kumar Ojha, a lawyer at Muzaffarpur District Court when he fell sick after eating Maggi.
On June 6, 2015, the Central Government declared a nationwide ban on Maggi.
Believe it or not, Maggi lovers were praying for a safe comeback of the indispensable Maggi regardless of the health threats.
In November 2015, Maggi made a successful comeback, the product returned to the shelves along with the Nestle campaign to win the trust of the huge consumer market in India. Maggi resumed its production in all the five plants in India on 30 November 2015.
No matter how safe they claim it to be, the best thing to do is watch out for your health yourself. A packet of Maggi is not a snack. It is high in calories(400 calories per 100 gram). So next time when u cook it, stuff the fibre-less noodles with some proteins(eggs or a lot of vegetables) and that is how you can balance the salt content(MSG) with the fibre and potassium of the added vegetables. Also, try moderating your Maggi consumption like four single packs a month, come what may.
Maggi took the nation by storm almost twice. It has been a wonderful partner throughout our lives and imagining a life without it is next to impossible now. But recalling the words of some wise man "If health is lost, everything is lost", I would suggest controlled eating now rather than regretting later.
More: Basic table manners everyone should know
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| Image Source: lawnn |
Maggi History
This instant delectable noodle came into existence in 1872 in Switzerland when Julius Maggi took over his father's mill. It was the time of Industrial Revolution then, many factory jobs were created for women. As a result, they were left with very little time to cook meals and feed their families.To cope with this problem, the Swiss Public Welfare Society asked Julius Maggi to create a protein rich food product that could be cooked in no time with vegetables and digested easily. That is when Maggi was introduced in the market, followed by legume based ready made soups in 1886.
What's with Nestle?
After several changes in the ownership and corporate structure, in 1947 Maggi's holding company merged with Nestle company and formed Nestle-Alimentana S.A.Later in 1980's Nestle launched the '2 minute Maggi Noodles' in India. With the starting price as low as Rs 2.50 per 100 grams, Maggi became an instant success and every child's best friend.
More about Maggi
Not only India, the Maggi noodles are a hit in Pakistan and Malaysia as well. While the Maggi Seasoning sauce is popular in around 15 plus Asian and German speaking countries altogether.But the most interesting thing to know is that India is the only country where Maggi packets carry a green dot, which means they are specifically created to serve vegetarians. This special formulation is not available in other countries unless imported from India.
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| Image Source: dailyo |
Celebrity Endorsements
From "Mummy bhookh lagi hai-bas 2 minute" to "Meri Maggi", Maggi has usually preferred the face of a common man for brand promotions and advertisements. Trying to be away from celebrity endorsements, there are still a few exceptions like Preity Zinta promoting Rs 5 Chotu Maggi and Madhuri Dixit promoting Maggi Oats Noodles. In 2012, with Amitabh Bachchan as the Brand Ambassador, he was seen all over the Television.The Moment of Awe
On May 15, 2015, the Food Safety and Standards Authority of India reported that samples of '2 minute Maggi' noodles had unexpectedly high levels of MSG(monosodium glutamate) as well as 17 times the permissible limit of lead.Soon there were multiple market withdrawals and investigations in India. Some of the biggest retailers like Big Bazaar, Easyday and Nilgiris imposed a ban on Maggi.
FIRs were lodged on the three Brand Ambassadors by Sudhir Kumar Ojha, a lawyer at Muzaffarpur District Court when he fell sick after eating Maggi.
On June 6, 2015, the Central Government declared a nationwide ban on Maggi.
Believe it or not, Maggi lovers were praying for a safe comeback of the indispensable Maggi regardless of the health threats.
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| Image Source: bbc |
What happened next?
Although Nestle always insisted that their noodles are absolutely safe, they had to recall a stock of worth Rs 320 crores from the shelves due to the pressure of the government and paid around 20 crores to Ambuja Cement to burn the product. But this wasn't all, Corporate Affairs Ministry imposed a fine of Rs 640 crores for the high MSG and lead level in Maggi.In November 2015, Maggi made a successful comeback, the product returned to the shelves along with the Nestle campaign to win the trust of the huge consumer market in India. Maggi resumed its production in all the five plants in India on 30 November 2015.
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| Image Source: qz |
Help Yourself
No matter how safe they claim it to be, the best thing to do is watch out for your health yourself. A packet of Maggi is not a snack. It is high in calories(400 calories per 100 gram). So next time when u cook it, stuff the fibre-less noodles with some proteins(eggs or a lot of vegetables) and that is how you can balance the salt content(MSG) with the fibre and potassium of the added vegetables. Also, try moderating your Maggi consumption like four single packs a month, come what may.Maggi took the nation by storm almost twice. It has been a wonderful partner throughout our lives and imagining a life without it is next to impossible now. But recalling the words of some wise man "If health is lost, everything is lost", I would suggest controlled eating now rather than regretting later.
More: Basic table manners everyone should know
If you had a wonderful time reading this article, let us know in the comment section below. Share the article with your friends and family on Facebook, Twitter and Google+. Don't forget to subscribe to our page for more amazing stuff like this.
Hello, my name is Sugandha Biswas. I'm a 21 year old software professional from New Delhi.