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Thursday, 11 June 2020

The future of Artificial Intelligence - Language Development

Image Source: https://www.getapp.com

Language Perception

Artificial intelligence is the scenario when a machine mimics the cognitive functions of human minds. Natural Language Perception (NLP) is a basic function of AI. It has successfully displayed the abilities to understand natural language from speech and written forms. But NLP requires very intensive training for the systems implementing it.

A newer and better model of language perception in AI is self-training. Now, self-training and development does not mean that the AI is developing its own new languages; though it may in the future. It simply means that the AI follows unsupervised learning strategies to develop better means of communication that do not necessarily follow the grammar rules of natural human languages.

Google Neural Machine Translation

The base of language self-development lies in the Google Neural Machine Translation System, a part of the Google Brain project. GNMT was deployed in Google Translate in 2007 and has been successfully in use since then.

The main feature of GNMT is that it works with entire sentences rather than individual words. It basically treats sentences as cluster sets, and similar phrases of languages tend to fall in same clusters. It generates the data sets by encoding the semantics of the sentence, rather than by memorizing phrase-to-phrase translations. The most radical advantage of this methodology was that it enabled Google Translate to convert phrases in languages for which it was not trained.

It led to many beliefs that the system converted the languages into an incomprehensible intermediate language that it used to translate into untrained languages. However, it actually works by self-training the system using existing similar and coinciding data sets

The Facebook Chat-bot

The issue of self-development was brought in focus when a research experiment paper was published by Facebook AI Research Lab. It was regarding a Facebook AI engine that was discontinued when it communicated using language semantics that did not follow natural language rules and were therefore, beyond human understanding.

Researchers at Facebook AI Research Lab discovered that two chat bots had developed new semantics to ease their communication which could not be understood by humans. This phenomena came to notice when the bots were challenged to negotiate with each other over a trade, attempting to swap goods of different values. The bots were instructed to work out how to negotiate and improve their bartering as they went along. But no specific instructions were given as to use comprehensible English, allowing them to create their own 'shorthand'.

Facebook suspended the experiment when it did not behave in the required manner. The programs were not shut down because the researchers had panicked, as has been suggested elsewhere, but because they were intending for them to behave differently. The company chose to shut down the chats after the successful completion of the experiment because the project objective was in developing bots who could talk to people, and the programs had deviated from the aim. It is quite possible that the bots would be reprogrammed to bring them back on track.

Image Source: https://www.orangemantra.com

The media hype over these programs however had created unrealistic and fearsome scenarios. Incomprehensible digital languages reminds us all of the dystopian fiction scenarios like SKYNET, TRON etc. where AI develops its own mind with much greater potential than humans, and then tries to wipe out the human race. In a list of circumstances that could annihilate the human race, super-intelligent killer robots rank quite high according to common perception.

Even in academia and scientific circles, a growing number of AI experts are voicing that humans will eventually create an artificial intelligence that can think and function beyond our own capacities. The general trepidation about AI is that it would take off on its own and re-design itself at an ever increasing rate. Humans, who are limited by slow biological evolution would not be able to compete, and would be superseded.

Nothing so drastic has happened yet, or even majorly implicated; but the indications are ever increasing.

Reference Reading:

Google Brain Project

Google Neural Machine Translation

Feeding India: Not all heroes wear cape

Ultimate

Author 03:28 0

Feeding India is a non-profit organization started by Ankit Kawatra and Srishti Jain in August 2014. The organization donates food, excess or fresh, all over India in around 60 cities.
Apart from feeding hunger, it eradicates another social problem through its effective work model, and that is food wastage. Feeding India distributes the surplus food meant to be dumped or thrown away, to the people in need.

Image Source: Google Images

The Inception

It all started with a simple thought. Ankit comes from a business family. One day he went to a big fat wedding. Right from the lavish buffet spread, the floral arrangements elevating the aesthetics of the evening to the studded celebrities who were invited, everything was exquisite. But something was not right, something made him upset.
In Ankit's own words:

There were 10,000 people and there was a lot of food. There were 37 cuisines! It is more like a carnival when you enter one of these weddings. I wondered what would happen to so much food, so I decided to stay back at this particular wedding and saw that heaps of leftover food was sent straight to the bin. It could have fed 5000 people just that night.

In the myriad of things, he was hit by the sight he witnessed, there was an urge that he felt inside. He realized that something needs to be done. And that's when he decided to choose the road less taken in order to avoid food wastage.

I thought, if it was not going to be me who solves this challenge, it was not going to be anyone else. There was no point waiting. At 23, I have the courage, I might not have the right experience to do it right away but I really needed to take up the cause [hunger] and start solving it. I just took the jump. I quit my job and started ‘Feeding India’.

Image Source: Feeding India

How do they do it?

Ankit shared his idea with his colleague from the company he worked in, Srishti Jain and they together began working on Feeding India. Both Srishti and Ankit quit their corporate jobs and took up the big challenge of solving hunger in India.
They began their journey with a fairly simple Facebook page and a handful of volunteers from Delhi University, or Hunger Heroes as they call them. Slowly people from different parts of the country joined Ankit and Srishti to carry their cause in their cities as well. Then they launched a helpline number, where people would call whenever they want to donate food which was actually the leftover from some party, wedding or ceremony.

But this wasn't enough. They needed a regular food supply. That is when they partnered with various restaurants and caterers who would give them leads to upcoming events in advance. At the end of the event, they would give Feeding India a call, informing about the amount of excess food. The nearest hunger hero group would reach the venue, collect the food and feed the hungry.
Srishti who also leads expansions and partnerships for Feeding India says:

In the beginning it was difficult for us to convince even one caterer to start donating their excess food to Feeding India. As a 21 year old female in India, many of these food donors would not take me seriously in the beginning. Slowly as we started raising more awareness about the cause, we noticed a change in the behavior of stakeholders who had been throwing away food since more than 5 decade

They have partnered with various NGOs and shelter homes called 'Rain Basera'. So whenever there is a call from an event, and they have an NGO next door that they have partnered with, they simply drop off the food at the NGO because finding hungry people at 1 am in the morning is not always feasible. This also helps them to cut off the transportation cost.

Image Source: Google Images

Image source: Google Images

Why Feeding India is different?

Feeding India does not create food rather it manages the surplus food. In Srishti's words:

The biggest issue with other organizations solving hunger is that they’re creating food rather than looking at the food that is already created. I once read in an article that allegedly stated that if only all the leftover food was given to the hungry in Mumbai, no one would be hungry. That struck me and stayed with me.

Feeding India believes in distributing meals and not just some ready-made supplementary packets.
Unlike other organizations that distribute Parle-G biscuits to the hungry and call it a meal, Feeding India doesn't do that.

Image Source: Feeding India

Where Feeding India stands today?

Started with a mere strength of 5 people in 2014, Feeding India stands proud and tall today with 8500 plus volunteers, functioning across 60 Indian cities serving 15 million meals to the vulnerable by rescuing the excess food. (Data as on 31 December 2017)

Talking about the recognition which Ankit received for his exceptional work as a person, he bagged Queens Young Leader Award 2017 from Her Majesty Queen Elizabeth II in Buckingham Palace, London.

Ankit Kawatra honoured with Queens Young Leaders Award from Queen Elizabeth II in Buckingham Palace

Image Source: Google Images

Apart from this Ankit was selected as 1 of 17 Young Leaders for Sustainable Development Goals by United Nations from over 18,000 nominations from over 186 countries.
Ankit and Srishti were also featured in Forbes '30 under 30' Asia List 2017.

So young and energetic people like Ankit and Srishti inspire the youth of the country to become socially aware and they have made us proud at various moments. Kudos to them and their organization for working selflessly and making India better.

More: Read another article 'Facts About Farhan Akhtar you did not know'.

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Pikkabox: a Desire, a Journey, a Startup !

Ultimate

Author 03:12 0

I feel that travel startups have a lot of potential today in spite of the cutthroat competition because travelling is no longer just a journey, it is counted as an experience. You may have come across many business plans and startup stories, but not as enticing as the one I am going to tell you about. Travelling, it leaves you speechless in the beginning and then turns you into a storyteller. Inspired by this, a New York based Indian couple experimented with their wanderlust and laid the foundation of an online business.

Image Source: the betterindia

Pikka Heads of Pikkabox

Meet the husband-wife duo who started Pikkabox in June 2015. Husband Gaurabh Mathure is a Creative Director in a well-accomplished Design Consultancy. On the other hand, wife Anuja Joshi is a Design Strategist.
They both had firm careers and a fulfilling life in a city like New York when they came across Remote Year- an exclusive year long travel program. Remote Year is a startup by Greg Caplan and Sam Pessin that lets the digital nomads travel the world with a group of 75 professionals, takes them to 12 different countries in 12 months and exposes them to the cultural richness, heritage and unique experiences associated with each country.

Moved by this life-changing idea, the couple pitched in. 2015 was the inaugural year for Remote Year and it received 75,000 applications along with Gaurav and Anuja's for 75 spots.

But Anuja was initially doubtful of the program, it was Gaurabh who convinced her for it. Anuja said:

Gaurabh and I love to travel but a limited number of holidays and a 9-5 schedule meant our travelling was also limited. I have to admit, taking a year off and leading a lifestyle on-the-go was not in my life's trajectory.

But anyhow, the lucky couple got accepted at Remote Year and they started their journey from Prague in June 2015 and this travel startup laid the foundation for them to begin theirs.

More: Read about the ultimate travel startup 'Remote Year'

Image Source: pikkabox

What is Pikkabox?

For the founders, Pikkabox is a passion project started in June 2015. But for you and me, Pikkabox is an online store that helps you order a box full of interesting and unique goodies hand picked by Gaurabh and Anuja from foreign lands. It means you just sit at home, scroll through their website, and request them to send you a box full of souvenirs. Sounds interesting and one-of-a kind, right?
So far they have curated nine boxes from nine different countries, and they were an instant sell-out.

The name of their business 'Pikkabox' is as intriguing as their venture. Pikka bird is a fictional character from the Hitchhiker's Guide to the Galaxy, where the bird is said to belong to the Planet Lamuella and it gets euphoric by the ordinary things like the rising sun.

What did they do?

While they were on this Remote Year trip, they thought that it would be great to send souvenirs to their dear ones. Friends and family were amused when Gaurabh and Anuja shared the idea with them. That's how it all started, with just a simple thought. They decided to keep it low profile for a year through their travels while laying roots till the time they launch it full-fledged after coming back.
Since with Remote Year, they had to stay for a month in a particular city, they got enough time to prepare a place-specific box and do rest of the pikkabox-work along with their respective freelance jobs which allowed them to pursue the trip with all expenses managed.

Every time, they visited a new city, they would update it on their site and let the people know about the place and its whereabouts through engaging notes on their blog. They would showcase the city specific mystery box on the site for people to order.

Image Source: pikkabox

What is in the box?

While Gaurabh and Anuja were on the go, they strolled through many places to collect valuable artifacts, handicrafts, postcards, stationery, toys, home-products, edibles and anything that they found interesting. Unlike other e-commerce sites, they didn't want to sell products, they wanted to sell stories. So with each product, they added a card so that you could see the place through their eyes. The cards were meant to describe the value, sentimental attachment and usefulness of the product with its local area.
In a box, they put around six to eight curated products that they think would give their customers a glimpse of the city and the country that they visited. They made a limited number of boxes each month to put it on sale and shipped all the boxes at the end of the month.
The price varies from box to box. It entirely depends on the country. Like a box from Istanbul, Turkey costs more than a box from Ljubljana, Slovenia because of its popularity.

Just like their Remote Year trip, their business ended in a year and you would not find any box for sale on their website right now, but the good news is that they are planning for the future and relentlessly working to launch Pikkabox version 2.0 for you.

Gaurabh and Anuja reminded us that 'The moment is now, not tomorrow or yesterday or someday. Right here, right now this is your moment'.

If you had a wonderful time reading this article, let us know in the comment section below(Facebook comment feature also available). Share this article with your friends and colleagues on Facebook, Twitter and Google+. Don't forget to subscribe to our page for more amazing stories like this one.

Upcycling Junk is the new Sexy

Ultimate

Author 03:40 0

Creativity is making marvelous out of the discarded. Inspired by this idea, two friends Dhara and Sonali are out on an expedition of transforming lives by transforming trash. Upcycling is not everyone’s cup of tea, but it seems like these undaunted women have mastered the art.

Container designed to provide accomodation

Image Source: Studio Alternatives

‘StudioAlternatives’ was started as a regular design and consultancy firm in 2010. But determined to make worth out of the worthless, Pune-based Dhara Kabaria along with her friend Sonali Phadke started ScrapLab in 2015, a R&D studio where they experiment with the tossed-out materials and add value to them. However they conceived the concept of re-imagining waste in 2012 but it took them three years to make it tangible.
Out of the two fountainheads, Dhara, the Co-Founder and Principal Designer of this idiosyncratic venture is an alumnus of the School of Interior Design, CEPT, Ahmedabad and did her masters in 3-dimensional design from the Kent Institute of Art and Design, Rochester, UK. On the other hand, the partner, Sonali comes from an Engineering background and she had been handling her family business in Composites and Plastics. Together with a handful of skilled craftsmen and artisans, they create magic out of the mundane.

Image Source: Studio Alternatives

Their primary focus has been to utilize the scrap and other undesirables from the households and industries, restore and recreate them into something useful.
Wall claddings made from discarded mother-boards and newspapers, furniture from woven nivar, table tops made from denim tags are a few show stoppers. They have also restored glasses to make dazzling partitions which could be used in restaurants and offices. That’s not all; they have upcycled waste to create impressive ambience and lightning products like reclaimed bottle chandelier and fishing net lamps. Art pieces like mosaic birdhouses, bowls and vases, utilities like centre-tables, wall clocks, paint bucket stools, artistic coasters; they tried their hands in everything. You name it and you get it. Until today, no one knew that upcycling could be this fun.

Container designed into accomodation space

Image Source: Studio Alternatives

But their latest endeavor has turned out to be the biggest crowd magnet for them. They have recently started transforming container spaces into alternative accommodations and it has been the talk of the town. Why wouldn’t it be? After all the idea of turning old ship wreck into furnished home is brilliant. These containers were meant to carry cargo but with the course of time, they turned obsolete. So, they decided to give it a new purpose. They got them at their studio, created spaces and people loved it. The best thing about these shipping containers is that they are mobile and can be carried anywhere, plus they have an inherent structural strength.

They have created an Activity Centre for an NGO named ‘Quest’ located in Uchat Village, in Wada, using these discarded shipping containers. Likewise they have built office space, studio apartment, school rooms, farmhouses, public toilet block, machine display unit and vocational training centre to cater to the needs of different clients.
They also did an internal Project for Studio Alternatives, called Project Home where they successfully used 20 shipping containers and remodeled them into a beautiful 2BHK Home, right from insulation to furniture; everything was created from a variety of scrap.
In February 2017, they received a ‘IID Anchor Award for Design and Excellence’ for their ready-to-install container school project.
Custom workshops are also conducted by Studio Alternatives for anyone who is interested, you can visit their page to know more and drop a mail. They will be more than happy to get back to you.

Image Source: Studio Alternatives

Unlike the rest, they chose to breathe life into the quotidian because of the unending ardour to explore and experiment with things. Very few people have the capability to turn their passion into a paycheck. Dhara and Sonali are definitely one of them.

Read another mind-boggling startup story: "Remote Year- the ultimate travel startup"

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Read lifemantras by Tanu Goyal at 'icanfeelaround'

Project 'Remote Year': Something Extraordinary

Ultimate

Author 03:50

Today, nobody can stand the employment model. Working in a mundane cubicle, on a 9-5 schedule with few sabbaticals is too mainstream and liked by none. People are repeatedly opting for freelance jobs and other entrepreneurial alternatives to get the freedom of work that they deserve or thrive for.
But no matter what you do, this freedom is limited because of the job burnout that never leaves you.
So ultimately there is no room for you or your wishes, and those travel plans that are in your mind but never for once came to existence.
Gladly, some people came up with an interesting project called 'Remote Year', and since its inception in 2015, it has been a huge crowd-puller.

Image Source: Remote Year

What is Remote Year?

It is a wonderful project started in June 2015, specifically created for digital nomads to provide personal growth along with professional freedom.

Take it as a one year program where you join a community of 75 like-minded people, and travel the world with them.They cover 12 cities, where you stay in each city for a month and learn about its cultural heritage, experience the leisurely pursuits and adventures that it has to offer.

The participants who are accepted by Remote Year are encouraged to work remotely while strolling around different places in the world.

It means if you want to be a part of this exclusive experience then you need a job that allows you to work remotely.

Image Source: Linkedin

Meet the fountain heads

This amusing concept is introduced by young entrepreneurs Greg Caplan and Sam Pessin who believe in the idea that one can travel the world while working remotely, and yes, that's what it is about.

This ambitious travel startup is quite unusual and inpromptu, Greg never really planned for it.

Greg already had a fashion startup called 'Obaz' under his belt, which was acquired by Groupon in April 2014 for $250,000.

This mind boggling startup Remote Year seeds out of his own desperation to travel while working remotely after wrapping things up at Groupon, but he never wanted to travel alone. That's when it all started. He soon collaborated with his old friend Sam, who was in the same Business School with him, and together, they organised a platform where people like him can feed their wanderlust.

The First staffers at Remote Year didn't have any experience in the travel industry just like its co-founders. Jesse Gross, before joining Remote Year as the Director of partnerships, used to work for an investment firm in Chicago. Likewise Trish Kenelly, Remote Year's VP of program operations was formerly a project manager at a real estate company. Nevertheless, the team managed to get the first round of funding of about $175,000 by a number of undisclosed investors in May 2015 and since then it has been spreading like a fire.

Image Source: betterindia

How it works?

You have to enrol for getting in. From here you can request an invite to apply.

After that they will extend an application form. Once you fill and submit it, you have to patiently wait until you get shortlisted.

The shortlisted candidates then go through three rounds of interviewing. If you are selected they will let you know through an acceptance email and on call. So it wouldn't be wrong to say that Remote Year actually handpicks the participants.

You need to deposit a non-refundable sum within two weeks of the acceptance email

According to Remote Year insights, they go through thousands of applications and talk to hundreds of amazing people in a single day.

In the first month, they received 25,000 email signups. This suggests that people are head over heels on this opportunity, like they have been waiting for this since forever.

How much does it cost?

It won't be wrong to say that it may cost you all your savings. The total fees for this 'once-in-a-lifetime' kind of thing is as exclusive as the program itself.

In the beginning of the trip, you have to deposit a non-refundable amount of $3000 and $2000 for each of the 12 months.

So all together it is $27,000 that you need to pay for your participation. This amount will cover for:

1. All travel between countries

2. Private bedroom in an apartment or hotel or sometimes dormitories.

3. 24/7 WiFi access

4. Social and cultural experiences

5. Remote Year discounts in each city

Apart from $27,000, there are other expenses that you will have to bear which includes:

1. Your travel expense to reach the first destination from home and back to home from the last destination.

2. Your meal charges are completely on you

3. Night outs, clubbing, side trips, shopping and other out-of-the program adventures

These additional charges will vary on how extravagantly you want to spend these 12 months.

Image source: forbes

What is your take away?

Although this seems to be a little too over-priced, but what you get in return is priceless.

You get to meet interestingly intelligent people with different backgrounds from 30 different countries, that is all across the world. You get to live with these people for a year, imagine how much you can learn from them and their culture!

Then the places that you visit are amazing and they have abundant knowledge and learning in store for you.

Moreover you get hassle free trips to different places, you don't have to worry for anything. These people will take care of your accommodation, set up workspace and coordinate the entire event for you. All you got to do is pack your bags, follow the guidelines and enjoy the ultimate trip of your life.

So, the intangible benefits are countless.

Although this appears to be one of the best and the biggest social experiment but there are a few questions that you need to ask yourself before pitching in.

This is a year-long program which needs gigantic commitment. Are you really up for it?

Also read another amazing story 'Be. the solution and how they are changing our lifestyle'.

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Be. The Solution: A Sterling step towards Hygiene

Ultimate

Author 00:04 1

What according to you is Hygiene?
Washing hands properly before the intake of food, taking bath(maybe twice a day), putting on clean and sober clothes every day, right?
That is the vague definition of hygiene for an average adult. When it comes to hygiene, it is quite disturbing to acknowledge that we miss the most significant point- 'proper sanitation'.

The paramount importance of sanitation is overlooked by one and all. It is because we take it for granted. But, we have no idea that people in towns and villages are struggling for proper toilet facilities. According to an estimate, every 1 in 10 deaths in rural India is linked with poor sanitation and hygiene. It never occurred to us before, that sanitation could be this catastrophic.
Unlike the unwavering society, Be. The Solution decided to take the first step, because someone had to.

Be. The solution is an idiosyncratic Indian brand that seeds out of Indian thoughts. It is a flagship initiative undertaken by the forerunner 19O8 E-Ventures Private Limited and Ador Group.
Be. The Solution takes care of the urban women without ignoring the needs of the rural women.
Be. did a survey, to their surprise they found that people are incognizant of anything called as 'toilet seat sanitizer'. So, they launched a whole new range of toilet seat sanitizer along with hand sanitizer for the masses in January 2017. The products are available on all the major e-commerce giants like flipkart, amazon and ebay in too many fragrances to choose from like nimbu wala fresh, natkhat narangi and lemongrass etc.

Be. believes that 'every Indian woman deserves to feel comfortable and beautiful in her own skin'. With their products not only they create awareness towards sanitation but also ensure that every Indian working woman gets a pleasant and comfortable experience at home and workplace.

You must be wondering that how it is different from the rest of the products in the market! Well, these products with elegant fragrances are nature inspired, manufactured through best in class technology, and packaged aesthetically. It also has moisture content to keep your hands soft, afterall your care is their concern. Although the products are not very light on the pocket but they assure uncompromising quality.
If the product has made its way to the Ultimate section of this blog then there has to be an intriguing characteristic about it, and yes, there is.
The brand uses 5% of its net profit in the development of proper hygiene and sanitation facilities in rural India. So far they have funded twenty-one sanitation loans for women in the rural regions of Tamil Nadu and Gujarat.

Be. The Solution emphasises on women empowerment because we know that 'The empowered women is powerful beyond measure and beautiful beyond description'.
For the greater good, Be. The Solution has partnered with Milaap Social Venture and Ketto. Both the juggernauts are India's largest crowdfunding platforms. With the help of Ketto campaigns one can purchase Be. products at a discounted rate.
You can join the Milaap campaign, that lets you make a wish for someone in need. A wish will cost you just Rs 10. Why wait? Make a wish now.

Its probably the time to take a stand for the 300 million Indian women who are deprived of basic hygiene and sanitation. I urge you to join the wave of change, I urge you to Be. The Solution, because when women thrive, all of the society benefits.
You can grab your Be. bottle of hand sanitizer and toilet seat sanitizer from the link below:

Don't forget, with every bottle that you buy, and every drop that you apply, there is a woman somewhere in town who is blessed to have someone like you and is blessing back at you.

Also read another Ultimate article: Boriya Bistar: Bangalore based startup.

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They will take care of your Boriya Bistar: New startup

Ultimate

Author 03:09 0

Are you tired of buying every little household essential, each time you shift to a new place for your work or education?
Thanks to BORIYA BISTAR, your to-do list just got reduced extensively.
Yes, you heard it right, BORIYA BISTAR is your one stop solution. Their tagline "You shift, we shop" makes everything crystal clear. A new startup which helps you with your stay, they don't provide you accommodation of any sort but they make sure that every little need of yours is fulfilled so that your stay is comfortable.

Image source: yourstory

When leaving home behind and the people you love makes you awful, the pressure of settling and starting afresh in a new place makes you anxious, these people come like your knight in shining armour. It is quite difficult to go in the market, look for each commodity all by yourself, when you know nothing about the new city where you just moved in, except for its spelling.
In such a situation having someone by your side who understands your need and shops for you is obviously a relief.

Founders Rishav Singh, Shubham Jain, Kanak Kundlia and Ashwin Agarwal were college friends when they conceived this idea. Eventually they graduated from college PESIT, and joined different MNC's. Like every other person they too faced difficulty in setting up an apartment in a new city. The problem was real, so they realised that its time to come up with a solution that is real as well, with few necessary permutations and after substantial market research they launched their idea into a startup in April 2015. Moving on with a startup is like taking the biggest risk of life, a lot is on stake. They had to be sure, so initially they did a pilot project in and around the Indiranagar region of Bangalore, to their surprise they saw a big positive response and hence they launched it full-fledged.

Boriya Bistar is an e-commerce site which welcomes the new-comers in Bangalore. Yes, as for now their services are available only in Bangalore. They provide you with product bundles like basic, premium and luxury. You can choose as per your convenience and budget. Right from gas stove, cutlery, mattress and linen to bathing bucket and mug, everything is available on their easy-to-use website. In the electronic bundle, a microwave oven and an induction can be ordered as well.These bundles will be delivered to you within 24-48 hours of placing the order.

They have a quite concrete logistic, they work even in the odd hours. They once delivered a mattress in 2 am in the night because of a delay in the flight of the customer. Talking about the brain-children, they are very well aware of their roles. Rishav and Shubham look after the company's day to day operations and business collaborations, while Kanak and Ashwin deal with technology and finances. With everything structured so wonderfully, the outcome is a flawless system and happy customers.

Since their inception they have made an average revenue of 85 Lakhs in 15 months and now they deliver over 150 orders in a month. They have tied up with many colleges like Christ University, Dayanand Sagar, and PESIT(where it all started). They have also partnered with big PG agrregators like Homigo, OYO, Zefo, Guarented, and Your Own Room.

Every startup does not get success, some sink silently while some steer clear to the shores. A problem, a solution and feasibility altogether can create a possibility of a startup. Fortunately they had it all. Fuelled by potential, young blood and passion, team boriya bistar gave wings to their dream. They are planning to expand their operation in Pune and Mumbai as well.

Let's see what co-founder Rishav Singh has to say to Blogmantra :

Co-founder Rishav Singh talks to the author

You can visit their website by clicking Boriya Bistar.

Also read another ultimate story "Bempu: A life saviour for the newborns"

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Witty Ads You Just Can't Overlook!

Ultimate

Unknown 11:28

Worldwide globalization and spread of internet services over last few decades has drastically increased the number of producers/providers of a particular good or service in every market across the globe. This cut-throat competition keeps a company on its toes, and every now and then, they have to come up with some out-of-the box ideas to grab eyeballs of the target consumers and to establish and prove their dominance in the market.

This leads to advertisements. Where? Print media, Social media, T.V.s, Radio, billboards, streets and literally everywhere.

Statistically speaking, Advertisement industry generates revenue of whooping over 600 billion dollars globally, every year.

Our media is over flooded with ads, majority of which are straight forward & boring. But, every once in a while we see some ads which are humorous, thought-provoking and are brilliantly written or designed.

Following are some of the wittiest ads I found online, have a look.

1. Perfect noise cancellation (and deadly too) :P

Image: Google Images

2. Dreaming of holidays while at work? take a break.

Image: Google Images

3. Colours so genuine, even the billboard disappears.

Image: Google Images

4. From New York to Sao Paulo.

Image: Google Images

5. Size doesn't matter at Yahoo.

Image: Google Images

6. Stay ahead of 'TIMES' ;)

Image: Google Images

7. Choose wisely ;)

Image: Google Images

8. No more career related suicides.

Image: Google Images

9. The ultimate adhesive :P

Images: Google Images

10. Best cookie with milk, everybody knows it!

Image: Google Images

11. Every drop is untouched and fresh.

Image: Google Images

12. Nothing wakes you up like zzzNescafe!

Image: Google Images

13. One for BMW pre owned cars ;)

Image: Google Images

14. Even Mr. Mac knows who's the 'KING' of burgers :P

Image: Google Images

15. CANON Auto focus, Just like human eyes ;)

Image: Google Images

16. Stays together, come what may!

Image: Google Images

17. Break it and you can have it!

18. Because The Economist makes you smart!

Image: Google Images

19. Sharp as hell! (look at the plastic bodies of pigeons on the ground, cut in half)

Image: Google Images

20. Happy Halloween!

Image: Google Images

21. Orion knows the truth ;)

Image: Google Images

22. Nivea Hair Care, Zindagi ke saath bhi, zindagi ke baad bhi :D

Image: Google Images

23. Gravity defying. :D

Image: Google Images

24. Quick dry nail paint, too quick!

Image: Google Images

25. Stronger than steel!

Image: Google Images

26. Safedi ki chamak, har jagah! :P

Image: Google Images

27. Series of humorously intellectual ads by a job search website.

Image: Google Images

28. No to newspapers, Obama won't like it :P

Image: Google Images

29. Some toys never die :D

Image: Google Images

30. Get organized!

Image: Google Images

31. XD

Image: Google Images

32. Available in all shades.

Image: Google Images

33. FedEx, Faster than DHL! :P

Image: Google Images

34. No Exit ;)

Image: Google Images

And the last one is from Maharastra elections, where Shiv Sena launched this poster:

Image: Google Images

In reply, Intellectual minds in Congress came up with some thing even more brilliant and amusing:

Image: Google Images

Image Credits: Google Images

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